About the Founder
Rajender Singh Bisht

Rajender Singh Bisht is an Indian publishing entrepreneur and the driving force behind Samant Publishing, a widely recognized affordable self-publishing brand in India that was earlier known as Prachi Publishing. He is also the Director and Founder of Taneesha and Prachi NextGen Publication, the parent organization under which Samant Publishing operates as an imprint.

For more than a decade, he has been actively involved in the self-publishing industry, working directly with authors and helping them navigate the complex journey from manuscript to published book. Through years of hands-on experience, he gained deep insights into the publishing ecosystem as well as the challenges faced by new writers. He observed that many talented individuals struggle to succeed in their writing careers not because of a lack of creativity, but due to limited awareness about the publishing process and industry practices.

Motivated by the desire to guide aspiring authors, he wrote the book How to Become a Best-Seller Author, which is available in both Hindi and English. The book is based on his real-world experience in the publishing industry and offers practical guidance to writers on understanding publishing, avoiding common mistakes, and building a successful author journey.

Apart from publishing, Rajender Singh Bisht has also been associated with Hindi journalism. His experience in journalism strengthened his communication abilities and helped him better understand readers, content quality, and the dynamics of the media and publishing world. This background allows him to mentor authors more effectively and guide them toward ethical and reliable publishing choices.

Under his leadership, Taneesha and Prachi NextGen Publication continues to build author-focused platforms that aim to make publishing simple, transparent, and accessible. His ongoing mission is to support writers, encourage creativity, and ensure that authors receive fair opportunities to share their ideas with the world.